01
Lockup
The full lockup pairs the ZERO wordmark with CREATIVITY set beneath it. This is the primary identity — reach for it first, and use a reduced mark only when the lockup cannot be read at the size available.
- Keep clear space of at least the cap height of the Z on every side.
- Minimum width 120px on screen, 32mm in print.
- Never re-letter, re-space, or set the wordmark in another typeface.
02
Wordmark
ZERO on its own. Built for wide, short spaces — headers, footers, email signatures, and anywhere the stacked lockup would set the descriptor too small to read.
- Use only where the full lockup has already established the brand, or where vertical space is genuinely constrained.
- Never rebuild the stacked lockup by setting CREATIVITY under this mark yourself.
03
Symbol
The Z monogram — the wordmark's first glyph, cut to stand alone. Square-framed for avatars, app icons, favicons, and any square or circular crop.
- Centred in a square frame with its own padding — place it edge to edge, do not add more.
- Use the symbol alone only where the brand is already known. In first-contact contexts, use the lockup.
04
Color
A near-monochrome system with a single accent. Click any swatch to copy its hex value.
Core neutrals
The system is built on near-black and off-white — never pure #000 or #FFF, which flatten the metallic treatment on the marks.
Purple accent
Purple is a signal, not a field. It marks sequence, status, and structural continuity — a gradient stop, a glow, a rule. Never fill a large area with solid purple.
05
Typography
Four faces, each with one job. Do not substitute.
ZERO
Proposition
Running copy
01 / STATUS
06
Misuse
The marks carry a metallic bevel and precise spacing. Both break easily. These are the four failures we see most.
Don't recolor
The marks ship in light, dark, and gradient. Those are the options — do not tint them to match a deck.
Don't distort
Scale proportionally. Never stretch, condense, skew, or rotate the mark.
Don't add effects
The metallic bevel is part of the artwork. Do not add shadows, glows, outlines, or strokes on top of it.
Don't crowd
Respect the clear space. Do not set copy, rules, or other logos inside it.
Need something else?
For partnership marks, print-ready formats, or approval on a use that isn't covered here, write to us. We answer within one business day.
contact@zerocreativity.systems